Sideways Revolution (1977–1987) | 50 Years of Snowboarding

Episode 1 of 50 Years of Snowboarding goes back to the earliest days of Burton and a time when snowboarding is still a fringe obsession, mountains don’t want us, and a small community is determined to change that. Called a fad and “winter’s worst new sport,” snowboarding is banned from resorts as Jake Burton Carpenter builds boards in a Vermont barn, sells them out of his car, and fights for the right to ride the mountain. What starts with a handful of riders begins to grow into something much bigger. Sideways Revolution (1977–1987) is the first chapter of 50 Years of Snowboarding, a five-part documentary series exploring the riders, innovations, and moments that shape snowboarding from its earliest days to what comes next. Join us in celebrating 50 Years of Snowboarding: https://brtn.co/3UnFjDf Director: Rose Corr Narrator: Donna Carpenter --- About Burton In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and dedicated the rest of his life to snowboarding. Since its founding, Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting a team of top snowboarders, and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the outdoors. As a sustainability leader within the outdoor and winter sports industries, Burton is the world's first snowboard company to become a certified B Corp