"Time Keepers", episode 1: Time&Vision. with Max Sirena, Luna Rossa CEO.

Introducing Time Keepers, Panerai’s new interview series exploring our relationship with time through the people of Luna Rossa. The first episode features Max Sirena, Luna Rossa CEO, and looks at Time & Vision: the constant shift between planning an America’s Cup campaign years ahead and reacting to the demands of competition in a matter of seconds. For Max, time is both a resource and a measure of progress. Every decision made today can influence what happens months later, while the watch on his wrist provides an immediate reminder of the present and of how much time remains to improve, prepare and perform. His connection with Panerai runs even deeper: a shared relationship with the sea, and a personal passion for watches that began with the first important timepiece he bought with his first paycheck. Watch Time Keepers. Episode 01: Time & Vision.