Immersion, a Panerai Brand exhibition.

Immersion is a experiential journey that moves from family workshop to the sea, inviting visitors to understand Panerai by experiencing the very conditions and forces that have shaped Panerai from its origins to today: purpose, performance, and real-life adventure. From 10 to 19 September, 2026, at Museo Marino Marini in Florence, the exhibition presents a contemporary view of the Maison’s identity through five acts that connect its Florentine origins, military research, underwater exploration, modern adventures and open seas. Enter the journey.