MYKITA mood film 2012 (short version)

Warm colours, the play of light and a wonderful spontaneity--the defining features of MYKITA's 2012 campaign, created by New York photographer Mark Borthwick. The location and backdrop for the shoot was Tulum in Mexico -- chosen for the specific sunlight conditions, gorgeous beaches, and the untouched natural beauty of the coast. Mark Borthwick shot a mood film that captures the special atmosphere in Tulum and accompanies two women as they explore nature. The prism-like effects were created by different-coloured shards of glass breaking the sun's rays. Mark Borthwick also composed and recorded the music for the film.