Making of the new MYKITA Campaign "LIGHT NARRATIVES"

MYKITA 2020 | Light Narratives For the 2020 MYKITA campaign Mark captures a varied cast of individuals on location in a remote area of Portugal. The clean, minimalist imagery features wide- open spaces and a neutral colour palette dominated by blue sky and tan earth interspersed with flashes of bright crimson fabric appearing throughout. The mixed group of characters are captured in a contemplative, dreamy mood. The glasses from the current collection play a natural role, underlining the expression of each compelling individual. View more of the campaign at mykita.com