Why Your Watch Is Made in China (And Why That's Okay)

This week I sat down with Scott Lancaster, founder of Emmeton Scott, for what turned into the most in-depth breakdown of Chinese watch manufacturing we've ever put out. We started out talking Chinese watchmaking vs. Swiss, but it quickly turned into Scott walking through the entire journey of getting a watch made — sourcing factories, prototyping costs, QC, testing, and the mistakes that nearly sank the Evermont II launch. If you've ever wondered what actually happens between "I have a watch design" and "watches arrive at customers' doors," this is the one. Timecodes: Get vidIQ to grow your channel faster! 🚀 https://vidiq.com/cwreviews 00:00 – Intro & why this episode happened 02:20 – The Chinese watch market today 03:47 – Starting a brand: first steps 04:26 – Nailing the design before manufacturing 06:38 – Finding factories on Alibaba 08:57 – Agents, finishing & avoiding miscommunication 10:52 – Contracts & buyer protection 12:33 – Prototyping costs & negotiating leverage 14:31 – The Evermont II dial disaster 17:53 – Inside the testing facility 20:25 – Budget, profit & pricing strategy 22:25 – Why transparency wins for microbrands Check out Emmeton Scott: https://emertonscott.com/ Follow Scott: https://www.instagram.com/thescottlancaster/ Join this channel to get access to the perks: https://www.youtube.com/channel/UCphARVVB4rSikpd_86Vwgiw/join Buy me a coffee/drink if you like: https://www.buymeacoffee.com/casualwatchreviews ⌚️ Amazon Watch Store: https://amzn.to/2Ld