Shaping the Future of Fit: Extended Size North American Kids

Growing kids = Growing sales In 2018 Alvanon released the Alvanon Standard North America Kids. This radical new sizing standard was a response to decades of neglect of kids sizing standards by the kidswear industry. Kids extended sizes comprise nearly 30% of a 203.4 billion dollar global kidswear market. Extended Size North America Kids is a follow up to the Alvanon Standard North America Kids - completing the full size range. Brands can't afford to ignore the numbers of the extended size market anymore. For retailers, growing kids equates to growing sales. In this webinar, Alvanon experts Emily Robertson-Hood, Senior Consultant, and Alice Rodrigues, Senior Consultant, will explore the current state of extended size North American kids from sizes 4 to 18 and offer solutions that address current industry challenges.