Fundamentals of Plus-Sizes: An Alvanon Course on MOTIF

Plus women are a long overlooked and misunderstood target customer, and recent research shows that the #plussize women’s #apparel market value will raise to US$243 million by 2026. This course will help learners plan for and develop an effective plus apparel #sizing strategy. It covers the technical aspects of garment balance and shape for the plus-size #body as well as correct aesthetic proportions for the creation of flattering, well-proportioned #garments. In this video, Alvanon senior consultant Alice Rodrigues discusses this Alvanon course on MOTIF. Visit motif.org for more information!