The Journey of the Denim Brand Pepe

Denim jeans are one of the favourite apparels of all individuals across the globe. And whenever we say denim, one of the first brands that come to our mind is Pepe Jeans. But do you know how Pepe Jeans came into existence? In a time where fashion brands were made scarce by marketing science, London-based designer Nitin Shah and his brothers Aaron and Milan started running a stall at Portobello Market every Saturday. This stall consisted of jeans that were customised and featured good designs, quality fabrics and different finishes. In a span of a few years, they opened their first boutique in Kings Road and it was called San Tropez trading company which was later changed to Pepe Jeans as it was shorter and catchier. By 1980, Pepe Jeans London was competing with big US denim brands and captured the number one position in the UK. Today, the brand trades in 60 countries across five continents, sells through almost 7000 doors at wholesale, has over 440 stores internationally and employs over 2000 people. Click on the following link to shop for your favourite kids, men’s and women’s Pepe Jeans - https://www.myntra.com/pepe-jeans-jeans For more such insights, Hit the Subscribe Button! You can also download our app and dive into the world of eye-catching fashion right away! https://play.google.com/store/apps/details?id=com.myntra.android&hl=en_IN ---------------------------------------------------------- LET’S CONNECT: Facebook: https://facebook.com/myntra Twitter: https://twitter