Levi's Music Project x NEOJIBA

Levi's® and the NEOJIBA music nucleus came together to sign a social integration project in Feira de Santana, in the metropolitan region of Bahia/Brazil. Through the donation of instruments and scholarships, this space provides access to music education and inspiration to the young people within the community. To motivate and inspire these young people, singer Daniela Mercury, born in Salvador, Bahia, Brazil, was specially invited to be the ambassador of this project and closely follow the performance of the musicians that are in development. Check out all the details through this documentary. #levis #levisjeans #levis501