Napapijri Spring/Summer '20 Choose Future - The Tribe

“Choose friendship. Choose courage. Choose to stand up. Collective power is a beautiful electrifying thing.” The SS20 collection features classic cut and sew garments such as t-shirts, hoodies, and sweatshirts celebrating stripes patterns and trompe-l'œil graphic narrative first seen in the SS18 Napa by Martine Rose collection. The dynamic effect in the stripes mirrors natural shapes, while the colour palette is inspired by summer sunsets in the city. Napa by Martine Rose’s influence can also be traced in The Tribe Arctic’s iconic wind-stopper jacket, which sports a rubber-patch version of Napapijri’s polarized logo, an element that Martine introduced in SS18. SS20 The Tribe Collection is now available in stores and online at napapijri.com. #Napapijri #SS20 #ChooseFuture #TheTribeCollection . . DIRECTOR: Ivan Olita MUSIC: Zak Engal