The Disturbing Rise of Newstalgia

Get hyped! Your favorite product is coming back with a shiny new coat. We're talking newstalgia, the hottest marketing buzzword. Bringing back classic trends, brands, foods you love, but with a little bit of a twist. Trust us, it's new, we haven't run out of ideas. Or have we? Is there really anything NEW about "newstalgia?" It seems more to me like an admission that we have run out of ideas. Not only that, but brands are playing to our emotions and manipulating our nostalgia to sell our own past back to us. Maybe I'm being cynical, but with all the recent fashion shows focusing on old designer collections, millennial children's products being marketed to adults, and movies and TV shows from the 80s and 90s still getting endless reboots, I have to ask - is there anything really new under the sun? Nestalgia Article: https://www.adweek.com/partner-articles/newstalgia-throwbacks-and-other-tactics-to-tug-at-gen-zs-heartstrings/ Nostalgia as Cope for a Disturbing Future: https://www.psychologytoday.com/us/blog/time-travelling-with-apollo/201906/looking-back-on-our-past-to-cope-with-a-troubling-future 00:00 - Intro 01:52 - What is "Newstalgia?" 03:35 - Isn't it All Just Nostalgia? Challenging the Term 05:49 - The Rise of Conservatism | Are Our Best Days Behind Us? 07:32 - Why Do Brands Like Nostlagia? Mere Exposure Effect 08:39 - Nostalgia Marketing Works 09:45 - New Ideas Are Hard 10:55 - Emotional Manipulation | Nostalgia as a Form of Grief 13:20 - Mashing Up Ideas t