How to REALLY read an ingredient list (feat. cosmetic chemists)

Ingredient lists are one of the most useful things on a beauty product, but they're also one of the most misunderstood. Here's how cosmetic chemists read ingredient lists! Subscribe for videos every fortnight: http://bit.ly/labmuffinyt My book: The Science of Beauty https://labmuffin.com/sob 0:00 Ingredient lists, INCI names 3:57 Order of ingredients 5:34 1% line 7:28 Filler ingredients 9:31 Does the product "work"? 10:58 Ingredient grades 13:13 Product structure 14:58 Dupes 15:24 Red flags 16:08 How to use ingredient lists 21:21 How to choose products to buy 24:53 Dealbreakers 28:26 Things chemists like Featuring @janethechemist @TheEcoWell @KindofStephen @javonford16 @themelaninchemist Mercedes (Go-To Skincare) Powered By Chemicals Mugs: https://labmuffin.com/shop/ 🙋🏻 I'm Michelle, a chemistry PhD, cosmetic chemist and science educator, here to explain how beauty products work, debunk myths, and help you make smarter decisions about your skincare, hair and makeup! Website https://labmuffin.com Instagram https://instagram.com/labmuffinbeautyscience TikTok https://www.tiktok.com/@labmuffinbeautyscience Threads https://threads.net/labmuffinbeautyscience Shop my favorite products: https://shopmy.us/labmuffin ✨ Want smooth, glowing skin? Grab a copy of my FREE Essential Guide to Exfoliation! https://labmuffin.com/exfol Powered By Chemicals Mugs: https://labmuffin.com/shop/ 📺 RELATED POSTS AND VIDEOS Free exfoliation guide https://labmuffin.com/free-guide De