Turning Kendall Jenner into a CGI avatar for Burberry’s Monogram Campaign

When coronavirus cancels your international fashion shoot, it's time to go into uncharted territories - aka CGI. For Burberry's Summer Monogram campaign, that meant a 3D avatar of one of the world's most recognisable models, Kendall Jenner, lounging in a 3D world. This is not your traditional fashion ad. Hetty Mahlich called up digital artist Tom Wandrag to find out more about creating Jenner's avatar, and the advantages of using game engine technology for a fashion campaign. He also talks about the process of working with Riccardo Tisci, Peter Saville, Katy England and Nick Knight. Established in November 2000, SHOWstudio is an award-winning fashion website, founded and directed by Nick Knight, that has defined the manner in which fashion is presented via the Internet. A pioneer of fashion film and live fashion broadcasting, SHOWstudio is now recognised as the leading force behind these mediums, offering a unique platform to nurture and encourage fashion to engage with moving image in the digital age. In its documentation of fashion and the arts, SHOWstudio has collaborated with pop culture icons and creatives including Tracey Emin, Lady Gaga, John Galliano, Kate Moss, Alexander McQueen, Charles Jeffrey, Gareth Pugh and many more. Visit SHOWstudio: http://showstudio.com/ Explore our channel: https://www.youtube.com/user/SHOWstudio Instagram: https://www.instagram.com/showstudio/ Twitter: https://twitter.com/SHOWstudio Facebook: https://www.facebook.com/SHOWstudio/ Shop