LUG VON SIGA SS2022 TIMESCAPE COLLECTION VIDEO

TIMESCAPE COLLECTION “What is time? Is time singular, or is it defined by context? Focusing on the perception of time, Gul Agis, the creative director and founder of Lug Von Siga, questions the connections between the old and the new, the past and the future, the slow and the fast, looking at time from the perspective of the famous philosopher Henri Bergson. Instead of accepting time as an objective mathematical phenomenon, the designer associates it with duration and memory rather than looking at time as a fragmented concept of the past, the present, and the future. She sees it as a whole, as a “uniform, prolonged moment”. Drawing from these reflections, the Spring/Summer 2022 collection shoot travels to a distant location, far from the realities of time and space. The Baksi Museum in Turkey, serves as the set of Lug Von Siga’s TIMESCAPE collection. The designer Gul Agis explains why she chose this location: “I had imagined a space that embraced the past and the future in the middle of nowhere, surrounded by a sense of nothingness. The Baksi Museum is reminiscent of a spaceship which landed right in the heart of Anatolia and complements the feel and story of the collection perfectly.” Gul Agis loves incorporating traditional elements from her Turkish roots, folkloric details, fabric treatment techniques, and embroideries into her designs. She combines historic and new craftsmanship techniques in a melting pot by using broderie Anglaise, Ottoman tulip motifs open-worked