LUG VON SIGA SS21 ANALOG DIARIES COLLECTION 1

Analog Diaries "It was the first collection created after the lockdown" says Gul Agis, the creative director and the founder of Lug Von Siga. Therefore, it was kind of a summary of the new feelings explored during that 3 months period. When there is uncertainity fear, hope, gratititude, anger and frustration all mingle together. Hence, she decided to make a collaboration with photographer and architect Can Dagarslani for the movie and campaign images of LVS SS2021 that was like the continuation of his ‘identities series’ book. She thought it would be the perfect mood to reflect the psychological dilemma behind it. ‘Analog diaries ‘ is the collaboration of LVS and artist Can Dagarslani where only an analog camera has been used. It is like an opposition to the new digital era and speed behind it. "It was the challenge that desire of having everything right away" says Agis. One day you would wake up feeling full of hope, the other day you would be all in despair and dark mood. There is like digging down the subconscious and exploring the feminine and masculine sides . This is the reason why silhouettes consist of feminine, flowing vegan dresses and masculine pants paired with oversize cotton shirts. Agis’ hobby of gardening and aromatherapy has made the collection more eco friendly. She used as much as possible sustainable fabrics such as vegan cupro, organic cotton. Lug Von Siga always loves mixing the cultures, and uses lots of folkloric references, fabric manipulation t