The Making of the ITS 2018 "So Bold, Almost Incredible" Launch Video

A look at the backstage of the video by our Creative Director Fabio Bressan for this year's concept "So Bold, Almost Incredible" Every year we develop a concept that allows us to spread a message and communicate the edition. The 16th edition of International Talent Support was about courage, in all of its possible metaphorical, philosophical and existential declinations: "Being bold is a virtue. Sometimes, a necessity. And you can't just tell yourself you're bold, you have to BE bold. It's the essence underlying the strength that makes us take a step into the unknown. Trusting we will not fall, guided by an intuition which connects what no rational thinking is capable of connecting. Bold, each and every time we take a deep breath and face events that scare us to the bone. Fear seems a recurrent feeling these days. Climate change, wars, terrorism, technological evolutions we might not be able to control. The awareness that - in a not so distant future - we might evolve and start over on new planets tells us one thing for sure. That the ground we tread upon does not represent our entire universe. That it's just a lonely planet, traveling in space. Sometimes, being bold is a necessary virtue." International Talent Support was launched in 2002 and throughout its 19-year history it has developed into the most highly recognized platform to showcase & support the strongest young talents on the planet. Most importantly, it created an ever-growing family supporting creativity,