Umbro X Blood In Blood Out - #ForTheLoveOfShirts

Earlier this year, Umbro called out to football shirt lovers around the world in a celebration of its many club partners. Fans were offered a chance to have an exclusive shirt designed and created for them by renowned mash-up artists Blood In Blood Out. Followers were asked to choose their favourite clubs from over 60 different teams and also to explain the story behind their choice. From all submissions, Umbro and Blood In Blood Out carefully chose the 11 best stories and transformed them into unique mash-up shirts. Carefully designed and hand-crafted by Floor Wesseling and his team, each shirt represents a unique perspective on the love of football shirts. From childhood club’s and matchday memories to life changing experiences, each design proves that the love of shirts is a many splendored thing. To celebrate the campaign, Floor and his team have created a special film capturing the story of #ForTheLoveOfShirts.