Is London Fashion Week’s Future Digital?

Rounding up a digital season of S/S 21 shows in London, SHOWstudio's Calum Knight and Hetty Mahlich discuss how successfully designers are navigating fashion film and alternate formats for presenting collections, also explaining how creating a fashion film differs from putting on a runway show. From Halpern's maximalist ode to front line workers and Bianca Saunders' enchanting video portrait of alternate masculinities, to Burberry's pre-filmed performance and Paria / FARZANEH's IRL show in a field, the pair discuss the highlights of the season. Whilst Art School laid out a new brand vision, designers Simone Rocha, Robyn Lynch, Bethany Williams and Molly Goddard successfully took the opportunity to refine their aesthetics. Meanwhile Victoria Beckham and Vivienne Westwood were the brands who missed the mark. Established in November 2000, SHOWstudio is an award-winning fashion website, founded and directed by Nick Knight, that has defined the manner in which fashion is presented via the Internet. A pioneer of fashion film and live fashion broadcasting, SHOWstudio is now recognised as the leading force behind these mediums, offering a unique platform to nurture and encourage fashion to engage with moving image in the digital age. In its documentation of fashion and the arts, SHOWstudio has collaborated with pop culture icons and creatives including Tracey Emin, Lady Gaga, John Galliano, Kate Moss, Alexander McQueen, Charles Jeffrey, Gareth Pugh and many more. Visit SHOWstudio