The Artist is Present: Maurizio Cattelan and Gucci

Italian artist Maurizio Cattelan—famous for his sculpture that showed the pope being struck by a meteorite—undertakes an extraordinary vision quest through a world of curious scenes and tantalising dreams. The film, shot entirely on iPhone by filmmaker Yuri Ancarani, supports a collaboration between Cattelan and Gucci’s creative director, Alessandro Michele, taking place on October 10 in Shanghai. Finding himself in the Chinese city, Cattelan explores the distinction between image and reality, celebrating the role of imitation—rather than raw invention—in the creative process. ___ Subscribe to NOWNESS here: http://bit.ly/youtube-nowness Like NOWNESS on Facebook: http://bit.ly/facebook-nowness Follow NOWNESS on Twitter: http://bit.ly/twitter-nowness Daily exclusives for the culturally curious: http://bit.ly/nowness-com Behind the scenes on Instagram: http://bit.ly/instagram-nowness Curated stories on Tumblr: http://bit.ly/tumblr-nowness Inspiration on Pinterest: http://bit.ly/pinterest-nowness Staff Picks on Vimeo: http://bit.ly/vimeo-nowness Subscribe on Dailymotion: http://www.dailymotion.com/nowness Follow NOWNESS on Google+: http://bit.ly/google-nowness