When Should Emerging Brands Go Global? | BoF CROSSROADS 2025

Today many young brands operating in emerging markets face a quandary: how to stay true to local roots and heritage while trying to break into a global market. The challenge raises a number of questions: is success necessarily tied to global recognition? And if that is the goal, when is the right time, and right way, to make the leap? The founder of London member’s’ club 1833, Sultan Al Darmaki, explored the issue with Lebanese designer and founder of Dubai-based jewellery brand Bil Arabi, Nadine Kanso, and Filipino menswear designer Jaggy Glarino. Subscribe to BoF’s YouTube channel to never miss a video. CONNECT WITH THE BUSINESS OF FASHION: Web: https://www.businessoffashion.com Twitter: https://www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: https://www.instagram.com/BoF LinkedIn: https://www.linkedin.com/company/the-... Pinterest: https://www.pinterest.co.uk/fashionbu... Newsletter: https://www.businessoffashion.com/new... ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The In