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Etnia Barcelona presents #BeAnartist Series 3
DescriptionETNIA BARCELONA LAUNCHES ITS NEW GLOBAL BRAND CAMPAIGN: #BEANARTIST SERIES 3. Etnia Barcelona remains loyal to its Anartist manifesto with the presentation of new images for its global brand campaign, #BeAnartist Series 3, to celebrate the launch of its new SS 2018 collection. The independent eyewear brand once againMore
ETNIA BARCELONA LAUNCHES ITS NEW GLOBAL BRAND CAMPAIGN: #BEANARTIST SERIES 3.
Etnia Barcelona remains loyal to its Anartist manifesto with the presentation of new images for its global brand campaign, #BeAnartist Series 3, to celebrate the launch of its new SS 2018 collection.
The independent eyewear brand once again reinterprets classic styles, giving them a new lease of life in a new space, a new time and, especially, a new color. Once again, Etnia Barcelona takes its inspiration from classic art and reinterprets it from its own point of view with the help of rule-breaking photographer Biel Capllonch: images that emulate full-scale paintings, such as Liberty Leading the People by Delacroix or The Triumph of Bacchus by Velázquez, and others that reinvent portrait paintings including Salvator Mundi and Lady with an Ermine by Leonardo, Young Woman with a Unicorn by Raphael or Boy Bitten by a Lizard by Caravaggio, among others. Each and every campaign photograph becomes a unique creation where classical elements of the original works co-exist with contemporary elements. This is a space where nothing is what it seems at first glance.
Creative liberty and challenging traditional artistic conventions. Because each eyewear product manifests an attitude and a different way of viewing and understanding the world. Because vision is personal, unique and non-transferable. Because the gaze has to be Anartist.
Etnia Barcelona invites you to join this movement, to look it right in the
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