Making Of- #BeAnartist

#BeAnartist is the new Etnia Barcelona campaign and this video is a selection of frames from our shooting. For the images of the campaign, we worked with the photographer Biel Capllonch, because his surrealist and transgressive aesthetic fits in well with Etnia Barcelona values: he is an authentic Anartist. Inspired by icons of the movies and with a markedly surrealist accent, the campaign is composed of a series of photographs that transmit our Anartist way of seeing the world: Anarchical and Artistic at the same time. ANARTISM is an attitude, a point of view, a certain way to see and understand the world. It has no beginning nor end. It’s not a temporary state.