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Why Did Nick Jonas Pretend To Launch A Skincare Brand?
DescriptionInstagram - james_s_welsh Unboxing Channel - @JaymesPlays1 When Nick Jonas started teasing a skincare launch online, people immediately assumed he was joining the endless list of celebrity beauty brands. The visuals and the way he was talking about ingredients, all looked exactly like a luxury skincare campaign / launMore
Instagram - james_s_welsh
Unboxing Channel - @JaymesPlays1
When Nick Jonas started teasing a skincare launch online, people immediately assumed he was joining the endless list of celebrity beauty brands. The visuals and the way he was talking about ingredients, all looked exactly like a luxury skincare campaign / launch.
But the reveal turned out to be something completely different.
In this video I talk about Nick Jonas’ partnership with Schick, why the campaign worked so well and how shaving is now being marketed as part of skincare and self-care. From ingredient-focused razors to skincare-inspired branding, this whole launch says a lot about where the beauty industry is heading and how brands are trying to reach increasingly skincare-obsessed consumers, through everyday grooming practices.
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