Sassafras X Myntra | Masterstroke Tales of Partnership

In our latest edition of the #MasterStroke tales of partnership, We spoke to the founders of Sassafras, as they share their journey with Myntra, how they are geared up for the Myntra EORS 16 (End of Reason sale) and more. Sassafras, one of the go-to-brands for Gen-Z fashion in India today, was started in 2015 by Rimjhim Jaggi. The Entrepreneur started Sassafras to reach the fashion-forward free-spirited women. While Rimjhim takes care of designing and merchandising, Ketan Jaggi her husband (Co-Founder & Business Head)takes care of the marketing, finance and the marketplace. Sassafras, since its inception has predominantly been an online player and has partnered with Myntra to reach the fashion-forward consumers in India. With Gen Z being its primary customers, Sassafras offers a lot of content on Myntra's StyleCast, the social commerce platform loved by the new generation of shoppers. The brand offers products like tops, dresses, sweatshirts, skirts, and kurtas. #MyntraEORS #EORS16 #Myntramasterstroke #Masterstroke #Masterstroketaleofpartnership #Sassafras About Myntra: Myntra is the ultimate destination for fashion and lifestyle, being host to a wide array of merchandise including clothing, footwear, accessories, jewellery, personal care products and more. It is time to redefine your style statement with our treasure-trove of trendy items. Our online store brings you the latest in designer products straight out of fashion houses. You can shop online at Myntra from the