Autumn Winter 2024-2025

Roger Vivier presents the Icons Campaign for Autumn Winter 2024-2025, continuing a House tradition of portraiture celebrating mothers and daughters of the world. Casting the spotlight upon Anna Cleveland and her eminent mother, the iconic supermodel Pat Cleveland, a visual portfolio creatively directed by Gherardo Felloni sets a sleek and graphical scene inspired by the 60s’ Parisian avant-garde.   Nods to Monsieur Vivier’s fascination for optical art at that period abound, with iconic designs such as the Viv’ Choc bags revisited in radial motifs, zebra patterns, retro-tinged floral embroideries, or bicolored effects, and of course the Belle Vivier pumps twisted with chequered patterns and subtle stripes. Creative Director: Gherardo Felloni Art Director: Arthur Davison-Sharp Director & Photographer: Marcin Kempski Talents: Anna Cleveland & Pat Cleveland Stylist: Mariaelena Morelli Set Designer: Victoria Salomoni Movement Director: Eric Christion Hair Stylist: Patti Bussa Make Up Artist: Arianna Cattarin Production: Collateral Films #RogerVivier #GherardoFelloni