Autumn Winter 2024-25

Expounding upon the Op art inspirations of the VIVIER OP-TICAL collection presented in Paris this February, the Icons Campaign is a playful ‘mise-en-abyme’, framing Anna and her mother, iconic 60s and 70s supermodel Pat Cleveland, in graphic images, revisiting a golden age of fashion photography. The Autumn Winter 2024-25 collection is thus shown in all its optical glory: the new oversized Viv’ Choc besace plays with scale in white shearling, camel suede, and black leather, while high equestrian buckled boots make a striking entrance in the Maison’s repertoire. Creative Director: Gherardo Felloni Art Director: Arthur Davison-Sharp Director & Photographer: Marcin Kempski #RogerVivier #GherardoFelloni