in-cosmetics Korea 2017 - The present and future of customisation

in-cosmetics Korea 2017 "The Present and Future of Customisation" by Belinda Carli, Director, Institute of Personal Care Science Consumers want products to suit them: their lifestyle, their skin, their tone, their look. Customisation is a rapidly growing trend that Personal Care companies need to embrace! So just what does it mean to brands? Some of the key features that will be considered in this presentation include: -Customisable bases with optional actives -How to customise colour -How to customise scent -How apps can play a big part in your customised offerings! -Industry & commercial examples Attend this presentation to find out how to add customization to your product offerings so that you don’t get left behind! For more information, visit (korea.in-cosmetics.com).