The Evolution of Commerce-Connected Content | #BoFLIVE

There are now more mobile phones than there are humans, and leading retailers are taking advantage of this proliferation of digital surfaces, making their products seamlessly available to purchase on the devices and channels in which consumers spend time. Join BoF's Robin Mellery-Pratt in conversation with a host of experts to discover how to build a competitive advantage by innovating content-driven commerce. Josep Nolla, head of business development, Tipser; Kathryn Bishop, foresight editor, The Future Laboratory; in conversation with Robin Mellery-Pratt This BoF LIVE event is brought to you in partnership with Tipser, a global embedded commerce solution enabling brands to sell through shoppable content on the digital surfaces of the future. Today, their publisher network reaches over 200 million people monthly across Bustle, The Zoe Report, Elle, InStyle and ShopStyle to name a few. Learn more at tipser.co Subscribe to BoF’s YouTube channel to never miss a video. Look out for more #BoFLIVE events coming soon, bringing you the insight and intelligence you need to navigate these unprecedented times. CONNECT WITH THE BUSINESS OF FASHION: Web: https://www.businessoffashion.com Twitter: https://www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: https://www.instagram.com/BoF LinkedIn: https://www.linkedin.com/company/the-... Pinterest: https://www.pinterest.co.uk/fashionbu... Newsletter: https://www.businessoffashion.com/new... ABOUT TH