Fall-Winter 2025 by Olivier Rousteing.

Balmain unveils its Fall-Winter 2025 campaign, marking a bold new chapter in the house’s evolving identity driven by the vision of Creative Director Olivier Rousteing. Photographed by Juergen Teller, the campaign comes to life within the iconic walls of Lapérouse. At the heart of the imagery is a tribute to the house’s heritage, blending '50s and '60s silhouettes with touches of '80s flair, reimagined through a modern lens. Protective shapes envelop the Balmain woman throughout her day, the soft touch of cashmere and mohair contrasting with the boldness of leather and armor-like constructions. The reimagined Anthem Bag takes center stage this season in a striking shade of deep burgundy, alongside bold boots that range from sharply structured to softly draped silhouettes. Across the collection, a fusion of artisanal craftsmanship and cutting-edge techniques shines, most notably in resin tiles meticulously assembled into 3D croco-effect dresses, capturing the journey of self-discovery for the modern Balmain woman. Shot by Juergen Teller. Creative Partner: Dovile Drizyte Brand Art Directors: Ezra Petronio & Lana Petrusevych Stylist: Marie-Amélie Sauvé