Joey Duck in “Hyperfuse” by Nike Sportswear

The British 2012 Olympic track star is cloned in Nike’s exhilarating short that marks the launch of new innovation fabric, Hyperfuse. Read the full feature on NOWNESS: http://bit.ly/1qLNLCL _______________________________________ Subscribe to NOWNESS here: http://bit.ly/youtube-nowness Like NOWNESS on Facebook: http://bit.ly/facebook-nowness Follow NOWNESS on Twitter: http://bit.ly/twitter-nowness Daily exclusives for the culturally curious: http://bit.ly/nowness-com Behind the scenes on Instagram: http://bit.ly/instagram-nowness Curated stories on Tumblr: http://bit.ly/tumblr-nowness Inspiration on Pinterest: http://bit.ly/pinterest-nowness Staff Picks on Vimeo: http://bit.ly/vimeo-nowness Follow NOWNESS on Google+: http://bit.ly/google-nowness