How to Style Straight, Coarse Hair (Cement Clay Tutorial)

What’s up guys, Zach here from Uptown Barbers. In this video, I’m breaking down exactly how I use Layrite Cement Clay to style straight, coarse hair and get that natural, messy look with strong all-day hold. The key with this product is applying it on completely dry hair to get maximum performance. I go in with about a dime-sized amount, fully emulsify, and work it through using my hands to build texture, separation, and control without weighing the hair down. If you’re struggling to get your hair to hold or want that effortless everyday style, this method is a game changer. Cement Clay also helps control frizz while keeping a clean matte finish. Shop Layrite here: https://www.layrite.com Follow Layrite on IG: https://www.instagram.com/layriteofficial/ #Layrite #CementClay #MensHair #BarberTutorial #HairStyling #MensGrooming #TextureHair