EDELINE LEE Spring Summer 2012 Film

LONDON FASHION WEEK 20 SEPTEMBER 2011 PARADISE ROW LONDON Edeline Lee, luxury womenswear fashion designer is debuting her first capsule collection during London Fashion Week, on September 20, 2011. The presentation will take place at Paradise Row, with jewellery designed by Cora Sheibani- Bischofberger. Lee, a Central Saint Martins Womenswear graduate apprenticed in the studios of Alexander McQueen and John Galliano. She worked as Associate Creative Director for Zac Posen in New York and then as Head Designer for Rodnik in London. In recent years, Edeline Lee has been working making one-of-a-kind pieces for a select clientele. This capsule collection will be the first time that her garments are available for Special Order. The event is listed in the Off-Schedule London Fashion Week schedule and will be listed in VIP events during London Design Festival. The collection will be featured in a short film directed by Zeina Durra, whose first feature film was recently showcased at the Sundance Film Festival. Additionally, director Marie Kristiansen will feature the collection in her new work. For Spring Summer 2012, Edeline Lee did a soft launch of her eponymous collection during London Fashion Week with the garments only available for Special Order. The capsule collection of eight dresses and six separates was inspired by the Palais Stoclet - Joseph Hoffman’s masterpiece for the Wiener Werkstatte. The collection incorporated structured, feminine shapes, with clean modernist li