BERSHKA | ARIES: Eδέμ

BERSHKA introduces a new collection in collaboration with ARIES, the London-based brand known for blending luxury and streetwear with a strong graphic identity. Titled “Eδέμ,” the collection explores a fictional paradise, reflecting on themes of identity and self-expression through symbolic elements like the apple and the serpent. Shot in Huntington Beach by renowned artist Ed Templeton and styled by Heidi Bivens, the campaign captures an authentic, youth-driven aesthetic. The collection merges preppy, grunge, and edgy styles across menswear and womenswear, featuring bold graphics, artistic references, and versatile silhouettes. It launches online for Bershka MembRS on April 23 and globally on April 24.