Investor Panic: How Demna’s New Role at Gucci Triggered A Kering Stock Sell-Off

Analysing why Kering's stock price tanked as Demna Gvasalia was announced the creative director of Gucci Follow me on Twitch: https://www.twitch.tv/fashionroadman My E-Book: https://www.thefashionarchivemag.com/shop Patreon: https://www.patreon.com/fashionroadman Spotify: https://open.spotify.com/show/30khAeSML8vrmhrbCL86Ca Join My Fashion Discord: https://discord.gg/vW6vMz2eHq Website: https://www.thefashionarchivemag.com/ Social Media: https://linktr.ee/fashionroadman Join this channel to get access to perks: https://www.youtube.com/channel/UCVmPyrwjL0wepDhmvgzlOcA/join Donate To The Channel: https://monzo.me/odunayomichaelojo ___________________ MORE INFO Demna Gvasalia, the Georgia-born designer, will become creative director at Gucci, taking the reins as owner Kering tries to reinvigorate its largest brand after a long period of stagnation. Gucci chief executive Stefano Cantino and Francesca Bellettini, deputy CEO of Kering, said this week that Gvasalia — who goes by the professional name Demna — had been the only choice for Kering, after 10 years as creative director at Kering-owned Balenciaga. The decision was made “without doubt,” said Cantino, who worked for two decades at Prada and became Gucci boss last summer. “Demna is one of the best creative designers to interpret the contemporary culture.” Bellettini added: “Gucci performs best whenever you light the sparkle of creativity and artistic vision.” The appointment is a bold decision for a company trying to tur