Keeping Up With China’s Youthquake | #BoFVOICES 2019

Understanding the Chinese market, with its rapidly growing consumer base and avid but savvy fashion consumer habits is crucial to the success of any international brand today. Liang Chao, the founder of Chinese youth media, e-commerce and event platform Yoho! has very simple advice to international brands seeking to expand in China: know your market. Subscribe to BoF’s YouTube channel to never miss a video CONNECT WITH THE BUSINESS OF FASHION: Web: https://www.businessoffashion.com Twitter: https://www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffashion Instagram: https://www.instagram.com/BoF LinkedIn: https://www.linkedin.com/company/the-business-of-fashion Pinterest: https://www.pinterest.co.uk/fashionbusiness Newsletter: https://www.businessoffashion.com/newsletter ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com