MU IS PUNK! HANDCRAFT IS PUNK! - Fall-Winter 2027/28 Tendenze talk

Talk: Milano Unica presents the talk exploring the concept behind the Fall-Winter 2027/28 Tendenze through MU IS PUNK! HANDCRAFT IS PUNK!. In today’s standardised world, where luxury codes are cloned and mass-produced to the point of losing their mystique, the most revolutionary stance is not to be loud, destructive or provocative. These days, the ultimate act of rebellion is to produce something that cannot be replicated. In other words, it is about creating a product that embodies craftsmanship and knowledge of artisan techniques, while making intelligent use of the most sophisticated technology. Watch the full talk to discover the concept in depth.