Cool Blonde Highlights- Champagne Ice Blonde Technique

Super-cool doesn't begin to describe it. Our brand-new LumiShine Blue Ash series--a line specifically designed to leave brassy strands in the past--debuts with a smoking-hot collection of permanent créme colors that give those unwanted orange-y undertones the big chill. Watch superstar colorist Denis De Souza put Blue Ash to work with his exclusive Champagne Ice Blonde Technique; a lustrous new look that leaves hair stronger, shinier, and deliciously cool. As they say: Where there's smoke.... More on LumiShine: http://www.joico.com/joico-products/haircolor/lumishine/