Kering Digital Lab - Talk with Claire Choisne | Boucheron

Innovation has been at the heart of our identity since the Maison’s visionary founder, Frédéric Boucheron, first pushed the boundaries of high jewelry in 1858. Still today, innovation is central to everything we do - not as an end in itself, but as a driving force to transform creative dreams into reality. Creative Director Claire Choisne embodies this spirit, continually redefining what is possible by challenging conventions and bringing bold new ideas to life. We invite you to discover Claire Choisne’s unique vision through her participation in the Kering Imagination Lab - a dynamic initiative launched in 2022 and dedicated to spreading a spirit of innovation and entrepreneurship throughout the Kering Group. In this exclusive interview with Grégory Boutté, Claire shares insights into her creative process, the inspiration behind her daring approach, and advice for the next generation of creators. Through her perspective, discover why innovation at Boucheron is far more than a process or the use of new materials and techniques - it is a mindset that means constantly questioning the very notion of preciousness and reinventing the traditional ways of creating High Jewelry. #Boucheron