Sportswear Not For Playing In | C.P. Company SS026

Sportswear, Not For Playing In expresses C.P. Company’s enduring relationship with global sports communities, a cultural space the Italian brand has inhabited from within since the 1980s. Born in Bologna, shaped on the terraces of English stadiums and embraced across Europe, C.P. Company exists within sports culture. Beyond performance and technical function, sportswear becomes a shared language, rooted in rituals, social codes and collective emotion. Across generations, sport lives far beyond the action itself. In the anticipation before the whistle. In moments of tension and release. In the intimacy of the home, the energy of a bar, and the suspended chaos of the stadium, where different lives converge in the same experience. Iconic garments such as the Goggle Jacket stand as markers of identity and belonging, worn long after the final whistle, carrying memories shaped through shared moments. Discover more at cpcompany.com ____________________________________________ AD: John Joseph Holt Photographer: Sam Gregg Photo Assistant: Mattia Pastore Director/DOP: Jake Erland 1st AD: Davide Longo 1st AC: Matteo Canzano 2nd AC: Filippo Bardelli DIT: Danilo Catalano Gaffer: Filippo Passarini Spark: Federico Cherchi Spark: Ludovico Aliverti Piuri Grip: Salvatore Gaudio Stylist: Chris Henderson Stylist Ass: Chiara De Giorgi HMU: Elena Gaggero HMU Ass.: Chiara Viola Set Designer: Vito Salamone PRODUCER: Simona Ghinassi PA VIDEO: Andrea Blu Rivani PA PHOTO: Bianca Rivani Talents