Sportswear, Not For Playing In: Roberto Baggio

Football and sportswear, despite emerging from different worlds, recognise themselves in the same values. Stories built on perseverance, a strong work ethic, and a deep connection to their roots. From this affinity comes the new project between football legend Roberto Baggio and C.P. Company for Fall/Winter 026. Set within C.P. Company's archive, the narrative follows Baggio through garments, documents, and notes that bear witness to over fifty years of innovation in sportswear. Accompanying him is Lorenzo Osti, son of C.P. Company founder Massimo Osti and today the brand's president.Bologna serves as the backdrop to this encounter: the city where the brand was founded in 1971, and which also hosted one of the most significant chapters of Baggio's career in 1997. _______________________ Regia: Marco Proserpio Dop: Gianluca Oliva 1AC: Artjon Shahaj Spark: Paolo Mura Spark: Federico Cherchi Sound Tech/Recordist: Matteo Pansana Music : Edoardo Rossano Producer: Chiara Andrea Cima