Santoni S/S 16 by Olivier Zahm - Purple Institute

Glam 70’s! Style as liberating act, glamour as expression of independence. Santoni S/S 2016 collection shows an opulent and voluptuous character. Outlining the silhouette of an assertive woman who is able to move effortlessly in any occasion; coherent and iridescent, she uses fashion to compellingly write her own history. Olivier Zahm, art-director, photographer and cultural agitator always poised between eroticism and high conceptuality, as well as Director of the influential Purple magazine, creates a series of super 8 films, playing with the lo-tech appeal of non-digital images to portray the woman of Santoni in settings of pure alternative glamour.