Esquire's Alex Bilmes on the Importance of Attitude | In Fashion

British journalist and Esquire editor Alex Bilmes talks to SHOWstudio about the humour and tone of men's magazines and Esquire's own defining sense of silliness. 'It should always be irreverent. It's skeptical, questioning and it takes the piss,' the editor says. Interviewed by SHOWstudio’s editor Lou Stoppard on 14 March 2014 for SHOWstudio's In Fashion series. In Fashion is the SHOWstudio interview series profiling the individuals shaping the ever-changing landscape of contemporary fashion. https://www.showstudio.com/projects/in_fashion Listen to the full conversation on the In Fashion podcast: https://podcasts.apple.com/gb/podcast/in-fashion/id1828171048 https://open.spotify.com/show/52vjM15G4HPaV4Sxw5bium?si=VF_keOQ3TZ2KQHo3pHdvFA Established in November 2000, SHOWstudio is an award-winning fashion website, founded and directed by Nick Knight, that has defined the manner in which fashion is presented via the Internet. A pioneer of fashion film and live fashion broadcasting, SHOWstudio is now recognised as the leading force behind these mediums, offering a unique platform to nurture and encourage fashion to engage with moving image in the digital age. In its documentation of fashion and the arts, SHOWstudio has collaborated with pop culture icons and creatives including Tracey Emin, Lady Gaga, John Galliano, Kate Moss, Alexander McQueen, Charles Jeffrey, Gareth Pugh and many more. Visit SHOWstudio: https://www.showstudio.com/projects/subjective Explore our channel: I