Lash Latex Mascara | Campaign Film ft. Alex Consani

Discover Lash Latex, the new mascara by Yves Saint Laurent Beauté. The next mascara icon, designed for the bold and inspired by couture latex — a material known for its stretch, grip, and sculpting power. Shot through the lens of 80s fitness energy and cinematic cool, the Lash Latex campaign captures a world in motion, where gym culture meets high-performance beauty. Fronted by Alex Consani and trained by YSL Beauty Global Makeup Artist and Lash Trainer Sam Visser, the film turns mascara into a workout: stretch, sculpt, raise, repeat. Engineered to hold the lift, define with precision, and raise lashes to new heights. Are you ready to join the lash workout? 🖤