Understanding What Fendi's Latest Artist Collaboration Means For The Hypebeast

Willy Ndatira aka William Cult is joined by Mandi Lennard, Iolo Edwards and Lee Goldup to discuss the Fendi A/W 21 menswear show. They discuss the future of artist collaborations in luxury, touching on this season’s guest artist Noel Fielding. Questioning the relevance of hypebeast culture and Milan menswear's new normal, the panellists position the Fendi wardrobe for consumers looking for something more grown up but still Tik Tok friendly. Established in November 2000, SHOWstudio is an award-winning fashion website, founded and directed by Nick Knight, that has defined the manner in which fashion is presented via the Internet. A pioneer of fashion film and live fashion broadcasting, SHOWstudio is now recognised as the leading force behind these mediums, offering a unique platform to nurture and encourage fashion to engage with moving image in the digital age. In its documentation of fashion and the arts, SHOWstudio has collaborated with pop culture icons and creatives including Tracey Emin, Lady Gaga, John Galliano, Kate Moss, Alexander McQueen, Charles Jeffrey, Gareth Pugh and many more. Visit SHOWstudio: http://showstudio.com/ Explore our channel: https://www.youtube.com/user/SHOWstudio Instagram: https://www.instagram.com/showstudio/ Twitter: https://twitter.com/SHOWstudio Facebook: https://www.facebook.com/SHOWstudio/ Shop our selection of art and books: https://shop.showstudio.com/ Shop our designers: https://www.machine-a.com/ #Menswear #Fendi