ICON | THE NEW FRAGRANCES BY DSQUARED2

ICON, the new fragrances by Dsquared2 - for boys and girls - is a project designed around the brand’s ICON phenomenon since its inception in 2015, and that has become a statement in its own right with a straightforward logo. The fragrance duo reflects ICON’s fashion launches and describes “black and white” in a way to symbolize their contrasting and complementary characteristics, just as the young generations are. These two scents, like yin and yang, are distinct in their individuality, yet when united, they create a symphony of harmonious contrasts, capturing the essence of a glamorous couple relationship: highlighting the individuality while also showcasing their strong connection and attraction to each other. - CREDITS Directed by Giampaolo Sgura @ Chris Boals Artists Starring: Kilian Smits, Ayla Murray, Chen Xue, Dante Kedde, Zeke Lindsey, Alejandro Alcaraz, William Darby, Mathias Lamin Casting: Simone Bart Rocchietti Make Up Artist: Luca Cianciolo @ Blend Management Hair Artist: Franco Gobbi @ Streeters Manicurist: Annarel Innocente Furina @ Blend Management Movement Director: Gabriele Esposito