Huda Kattan | The Power of Being Yourself | #BoFVOICES 2018

The most powerful beauty influencer in the world wasn't able to build her Huda Beauty cosmetics empire until she accepted her 'weirdness.' “We became limitless and we weren’t chained to the beliefs of society. The impact was so profound our brand didn’t blossom – it boomed," Kattan said. "We’re competing against conglomerates with billions of dollars, people telling us we didn’t have a chance. How did we not only compete but dominate with so little resources? We embraced our weirdness.” VOICES is a completely different kind of fashion industry gathering. The Business of Fashion presents VOICES as an annual invitation-only event bringing together the movers, shakers and trailblazers of the fashion industry and uniting them with the big thinkers, entrepreneurs and inspiring people who are shaping the wider world. VOICES 2018 is in partnership with QIC Global Real Estate. https://www.qicgre.com. Subscribe to BoF to watch more #BoFVOICES Videos ►► http://bit.ly/2dknoYc CONNECT WITH THE BUSINESS OF FASHION: Web: https://www.businessoffashion.com Twitter: https://www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffashion Instagram: https://www.instagram.com/BoF Newsletter: https://www.businessoffashion.com/register ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of vi