How can brands from distant markets break into the global marketplace? | BoF VOICES

How can brands from distant markets break into the global marketplace? The fashion industry is more international, interconnected and interdependent than ever before. But in spite of the many digital and technological advances now bringing the world closer, some fashion brands are still constrained by geography, seasonality or other idiosyncrasies in their home market. It is not always a level playing field for fashion brands from outlying regions like the Southern Hemisphere but some challenges can be turned into a competitive advantage. How can brands from distant markets break into the global marketplace? Justin O’Shea, Brioni, Creative Director Karen Walker, Karen Walker, Founder Nicky & Simone Zimmermann, Zimmermann, Co-Founders Moderated by: Tim Blanks, The Business of Fashion, Editor-at-Large