ANZ LAUNCH: Levi’s® Trucker Jacket with Jacquard™ by Google

Against the backdrop of Sydney’s Carriageworks, we launched the highly anticipated Levi’s® Trucker Jacket with Jacquard™ by Google to media, thought leaders and innovators. ‘The Hall of Distractions’, an immersive pop-up gallery experience that compressed a year’s worth of notifications and interactions – all the pings, beeps, flashed and buzzes – into 30 minutes, demonstrated our overwhelming dependence on devices and the pressing need to reduce our screen time. Guests were guided through the immersive space and introduced to the product by Levi’s® VP, Head of Global Product Innovation, Paul Dillinger. Dillinger demonstrated the functionality of the jacket and reinforcing the spirit of staying ‘connected not distracted’. #levis #levisjeans #levis501