Napapijri FW20 Choose Future w/ Taron Egerton

We are proud to unveil Taron Egerton as Brand ambassador and face of our FW20 Choose Future campaign. Even in FW20, Choose Future continues to be a mindset and a positive attitude towards taking action for a better tomorrow and a brighter future for us all. Shot in Taron’s hometown of Aberystwyth, the campaign features places personal to him, captured by international celebrity and fashion photographer, Charlie Gray. The FW20 shoot is the latest instalment in our ongoing ‘Choose Future’ campaign series, which first debuted in 2019. Taron is wearing the FW20 Skidoo, our iconic anorak and Napapijri’s first jacket. Created with innovative Thermo-Fibre™ padding insulation instead of down, the Skidoo embodies our commitment to sustainable sourcing. Watch the full Choose Future campaign film and find our FW20 collection at napapijri.com. . #Napapijri #FW20 #ChooseFuture #TaronEgerton